The new format, called “Timeless Classics,” also known as “adult standards” features a mix of music from the late 1950s through the ‘60s and ‘70s and into the ‘80s, Dave Crooks, president and general manager of DLC media said in announcing the change.
|W258BA (250 watts)|
“It’s kind of an easy mix,” he said. “The plan is to flank our current light hits station, WFNB 92.7, which has a nice soft adult format. A lot of the songs we’re featuring [on WAMB] are songs that you rarely hear on the radio anymore.”
|WAMB 1130 AM (500 watts-D, 20 watts-N)|
With 28 stations licensed to communities in Vigo and surrounding counties, according to radio-locator.com, and several more signals reaching the area, the Wabash Valley is an especially competitive radio market.
“The Fan” has been struggling for years to gain a significant hold, said Crooks, who took over the station last winter as part of a group purchase.