Louisville Radio: WXMA Drops MaxFM For Variety Hits JackFM

Alpha Media/Louisville announced the addition of 102.3 Jack FM to WXMA. The station previously known as 102.3 The Max, switched to Jack FM Thursday.

WXMA 102.3 FM (6 Kw)

Jack 102.3 FM will play hits from artists like Aerosmith, Bruno Mars, Katy Perry, Kid Rock and more. Louisville radio veteran, Sarah Jordan will continue as Program Director of Jack 102.3 FM.

Alpha Media VP of Programming, Ronnie Stanton commented on the announcement, “What an exciting day for Alpha Media and the great city of Louisville. Jack will be a breath of fresh air both musically and in its fun attitude.”

“We are about to change the radio landscape in Louisville. We are ‘jacked’ to launch 102.3 Jack FM…an unpredictable radio station that breaks all the rules. Listeners are going to enjoy a new, fresh approach to hearing their favorite songs, and advertisers are going to love reaching a larger audience,” remarked Bill Gentry, Alpha Media, Louisville SVP/Market Manager.