Monday, July 31, 2017

Milwaukee Radio: Talker WRRD Wins FM Translator

After a short burst of media attention, the owner of an FM signal poised to move into Milwaukee has dropped an application to change its feed from a Liberal Talk outlet to a Conservative Talk outlet, accoridng to

 Frank McCoy's W277CV 103.3 FM is currently licensed for a small coverage area along the state line and has a construction permit to move to a tower in Milwaukee and relay WRRD 1510 AM.

A week ago, McCoy filed an application specifying a different site with Scripps' WTMJ 620 AM listed as the new input station. However, WRRD filed an informal objection pointing out that since the original construction permit to move to Milwaukee had been obtained using a "Mattoon Waiver," the specified input station could not be changed for four years.

FCC records indicate the application to switch to WTMJ was dismissed last Friday at McCoy's request.

In his a Facebook post, WRRD Owner Michael Crute notes the battlew for the translator was also a battle between ideologies, “Clearly, this is a battle worth waging for WRRD, for broadcast viability, but also for progressive, independent, and nonconservative voices.”

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