In total viewers, MSNBC finished at #2 among all cable networks in weekday prime (ahead of HGTV, History and TBS, just behind FOX News).
MSNBC averaged 478,000 A25-54 viewers (vs. FOX News’ 461,000 and CNN’s 316,000); 328,000 A18-49 viewers (vs. FOX News’ 288,000 and CNN’s 247,000); and 2.13 million viewers (vs. CNN’s 961,000). MSNBC is the only news network to post growth over July 2016 in the key demographics: +10% in A25-54 (vs. FOX News’ -31% and CNN’s -54%), +2% in A18-49 (vs. FOX News’ -40% and CNN’s -57%) and +26% in total viewers (vs. FOX News’ -29% and CNN’s -54%).
“Morning Joe” at 6am continued to lead third-ranked CNN in both A25-54 and A18-49 (both for the 2nd straight month) and in total viewers for the 29th consecutive month. The program has now averaged over 1 million viewers for 3 straight months since May 2017.
However, Fox News ranked No. 1 across cable in total day viewers for the 13th straight month, per Nielsen. Additionally, FNC was No. 1 in the month of July in total prime time viewers, and has now defeated rivals CNN and MSNBC in total prime time viewers for 187 straight months.