Thursday, August 3, 2017

NYC Radio: WPLJ Creates New Ice Cream Flavors

Cumulus Media announces that New York’s 95.5 PLJ teamed up with Applegate Farm in Montclair, NJ, to create two delectable new ice cream flavors this summer that will help children with special health challenges. Various ice cream flavors were developed by 95.5 PLJ on-air personalities and station listeners chose the two most delicious-sounding flavors by popular vote. The winning flavors, Sea Salt Caramel Chocolate Chunk and S’mores Fluff-A-Nutter, were announced Tuesday on 95.5 PLJ during Todd & Jayde in the Morning. Ice cream lovers can buy the new flavors, along with Applegate Farm’s signature “Sweet Scoops From The Past”, at Applegate Farm, 616 Grove Street, Upper Montclair, Montclair, NJ, from August 1 through October 30, 2017. Applegate Farm will donate 95 cents from the sale of every ice cream cone in these two flavors to Children’s Specialized Hospital.

Children’s Specialized Hospital is the nation’s leading provider of inpatient and outpatient care for children from birth to 21 years of age facing special health challenges — from chronic illnesses and complex physical disabilities like brain and spinal cord injuries, to developmental and behavioral issues like autism and mental health. At 13 different New Jersey locations, pediatric specialists partner with families to make many innovative therapies and medical treatments more personalized and effective, so children can achieve more of their goals.

95.5 PLJ's Morning Co-Host, Jayde Donovan, with Jason and Melinda Street of Applegate Farm and Philip Salerno of Children's Specialized Hospital.

Chad Lopez, Vice President/Market Manager, Cumulus Media-New York, said: “We are thrilled to bring our key partners together from Children’s Specialized Hospital and Applegate Farm for this fun summer campaign, essentially to help the children at Children’s Specialized Hospital. This is a perfect example of local radio making a difference.”

Jason and Melinda Street, Owners, Applegate Farm, said: “All of us at Applegate Farm are extremely honored to partner with 95.5 PLJ and Children’s Specialized Hospital! We are looking forward to sharing these great new flavors created by the team at 95.5 PLJ for our customers, and donating 95 cents back on every small ice cream cone sold to benefit the kids at Children’s Specialized Hospital.”

“We’re honored to be the beneficiary of this fun program from Applegate Farm and 95.5 PLJ,” said Philip Salerno III, President and Chief Development Officer, Children’s Specialized Hospital Foundation. “We are grateful for their support to help us achieve our mission of caring for children with special health care needs so that they can reach their full potential.”

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