Tuesday, December 2, 2014

Nielsen: Fall A Very Good Season For Sports


Sports radio grabbed the headlines with a big October performanceand records set across the PPM markets, as the baseball playoffs and the return of football boosted audience levels to new heights.

In November, listener numbers remained consistent, meaning 2014 will go down as the best Fall season of Sports listening that the format has ever heard.

Each of the last two months, Sports has logged a 5.4-share among listeners 6+, 4.1-share for audiences 18-34, and 6.0-share for 25-to-54 year-olds.

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