The announcement was made this morning on TODAY.
The new channel will give SiriusXM listeners across the country access to live audio feeds of TODAY from both coasts, including replays. SiriusXM will be the exclusive audio home of TODAY.
Every weekday Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Carson Daly, Willie Geist and Tamron Hall will bring SiriusXM listeners the latest and most relevant news and weather information, as heard each day on TODAY. The channel will carry TODAY's staple of newsmaker interviews, as well as the uplifting stories that have become the hallmark of the broadcast, and will also give listeners the most important information they need to start their days. In addition, popular recurring series, including the live summer concerts from Rockefeller Plaza, will be featured on the SiriusXM channel. The fourth hour of TODAY with Kathie Lee Gifford and Hoda Kotb will also broadcast on TODAY Show Radio.
"Listeners will for the first time be able to take the TODAY show with them on their busy morning routine and throughout the day during their daily drive," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "TODAY's unparalleled and timely content is another great example of working with an iconic brand to provide great programming to our millions of subscribers. SiriusXM is excited to continue its relationship with the NBCUniversal News Group by bringing the TODAY brand into vehicles nationwide."
"We are incredibly proud and excited to bring TODAY to the SiriusXM audience," said Deborah Turness, President of NBC News. "In recent months increasing numbers of TODAY viewers have been more engaged with the show than ever, watching for longer periods of time. Now we are giving them an opportunity to stay connected even longer when they get into their cars, so they don't miss a thing!"
NBCUniversal News Group and SiriusXM already broadcast dedicated channels, including CNBC, the global leader in financial news on channel 112, and MSNBC, where listeners can find in-depth analysis of daily headlines and informed perspectives on the political news of the day on channel 117.
TODAY Show Radio will launch on SiriusXM on Thursday, June 26, 2014, on channel 108. SiriusXM listeners will have access to TODAY's live east coast feed from 7:00 am - 10:00 am ET and the west coast feed from 10:00 am - 1:00 pm ET. Starting at 1:00 pm ET, SiriusXM will broadcast the fourth hour of TODAY with Kathie Lee Gifford and Hoda Kotb. TODAY will replay from 2:00 pm - 5:00 pm ET.
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