Friday, April 25, 2014

Marketing Firm Names Radio's Mount Rushmore


The marketing firm CRN International has come up with it version of Radio's Mount Rushmore.

According to CRN, it started as a series of innocent LinkedIn group discussions in which they raised the question: “If radio had a Mount Rushmore, who would you put on it?”

CRN felt it would be fun and thought provoking but couldn’t have anticipated the number of nominations or comments, some of them heated.    CRN intentionally left the criteria for nominations vague.  As they reviewed the nominations, they tossed around words like contribution, influence, impact, good standing and popularity.

In the end, they settled on these four for the CRN Radio Industry Mount Rushmore:

Guglielmo Marconi, William S. Paley, Paul Harvey and Howard Stern.

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Tom's Take:  While their achievements and contributions were important, instead of Paul Harvey and Howard Stern...my Mount Rushmore would include:


Robert Todd Storz (May 8, 1924 – April 13, 1964) is credited with being the father of the Top 40 radio format.  The format came along just as TV was beginning to dominate the media landscape.


Edwin Howard Armstrong (December 18, 1890 – January 31, 1954). He has been called "the most prolific and influential inventor in radio history". He invented the regenerative circuit while he was an undergraduate and patented it in 1914, followed by the super-regenerative circuit in 1922, and the superheterodyne receiver in 1918. Armstrong was also the inventor of modern frequency modulation (FM) radio transmission. Without FM..perhaps we'd just have AM Radio!

What does your Radio Mount Rushmore look like?

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