CCM+E Launches iHeartRadio Networks

Clear Channel Media+entertainment has announced the IHeartRadio Networks.

CCM+E says this new, unified platform will "better maximize Clear Channel's powerful collection of assets, providing the targeted impact marketers need and what they are accustomed to receiving from television networks," the company said in a press release.

The new Network offers advertisers' access to the 840 live radio stations, plus digital channels, local website properties, nationally-syndicated programs and satellite radio channels.  The network also includes specialized and proprietary options like talent endorsements, organic DJ mentions and product placements, commercial roadblock messaging across the entire network and nimble copy change capability since all the assets are owned and operated by Clear Channel.

Darren Davis

"The new unified network has the tremendous capability to give advertisers the massive reach they'd expect from a radio or television network, but with the effective frequency and enhancements not typically available in the network advertising space," said Pres./Clear Channel Networks Darren Davis.  "It's truly the best way for a brand to reach American consumers in a much more affordable way than television networks -- and with greater ROI."

The company is also introducing a range of iHeartRadio Targeted Networks designed to reach specific demographic and psychographic groups -- including Country, Hispanic, African-American, Millennial, Women, Men and Holiday.