Clear Channel and Horizon Media, the fastest growing privately-owned media services agency in the world, announced today a pioneering $100 million, multi-year cross-platform partnership providing Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel’s industry leading business and platforms.
This first-of-its-kind alliance will enable the companies to leverage Clear Channel’s assets – including out of home, broadcast, mobile, digital and events – to benefit Horizon’s clients, proving the effectiveness and ROI of broadcast and out of home through deep integrated marketing partnerships.
The alliance provides Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities.
The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.
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