Beasley Broadcasting Names Digital Team

Caroline Beasley

Beasley Broadcast Group, Inc. headquartered in Naples, Florida, announces the addition of three digital specialists to the corporate staff.

Eddie Thorpe, Adam Meltzer and Carolyn Cope join the Company as Regional Digital Directors.  They report to Vice President of Digital Stacey Sedbrook.

Hired for their digital sales expertise, these three Regional Digital Directors (RDD) work in partnership with local sales leadership in the eleven markets in which Beasley operates radio stations (28 FM and 16 AM) to develop digital strategies.

Executive Vice President and Chief Financial Officer Caroline Beasley explains,  “By creating a new position of Regional Digital Director within our Company, and adding these highly qualified digital sales specialists to our corporate staff, we are making solid progress on our goal of building a strong, unified digital team to ensure the highest level of digital proficiency for Beasley.”

Stacey Sedrbook

Adds Vice President of Digital Stacey Sedbrook, “The formation of this team will surely be the foundation of our success. Having the right people on my team is as important to me as having the right products and services to sell. Eddie, Adam and Carolyn were hand-selected for their talents, capabilities and, most importantly, their nimble thinking. Our objective is to drive revenues for our advertisers, especially those smaller businesses and growing brands in the communities we serve."

Beasley says each of these new Regional Digital Directors brings experience and expertise in digital strategy, creative content sponsorships, SEM, SEO, social media, mobile, video, audience extension and retargeting.

• Eddie Thorpe oversees the Miami and Fort Myers-Naples, Florida markets. He moves to the Beasley corporate office in Naples from Tampa, Florida and brings with him 14 years of digital experience, most recently working as the Senior Digital Director for the Tampa Bay Times. 
• Adam Meltzer joins Beasley as the Regional Digital Director for Philadelphia and Wilmington, DE. Adam has ten years of new business development experience and seven years’ experience selling digital media; most recently, working as Multi Media Sales Manager for Wicked Local.
• Carolyn Cope will serve as the Regional Digital Director for Beasley’s Augusta, GA, Fayetteville, NC and Eastern NC (Greenville-New Bern-Jacksonville) markets. She has seven years of new business development experience and most recently worked as Sr. Digital Account Executive of Major Accounts for Wicked Local.

Finally, in addition to her management duties of leading and directing all of the Beasley’s digital and interactive initiatives, Vice President of Digital Stacey Sedbrook will serve as Regional Digital Director for the Company’s Las Vegas market.