Thursday, February 6, 2014

K-C Radio: Alice Doesn't Live At 102.1 FM Anymore

KCKC 102.1 FM Alice 102 morphed into KC 102.1 on Wednesday afternoon, with an adult contemporary playlist reminiscent of how the station sounded when it was Star 102, according to kansascity.com.

The station said the new format will have hits from the 1980s forward, including such artists as Maroon 5, Matchbox Twenty, Voodoo Dolls, Katy Perry, Madonna, Billy Joel, Sheryl Crow and Adele.

The first five songs played on KC 102.1: Pink’s “Get the Party Started,” Journey’s “Don’t Stop Believin’,” Justin Timberlake’s “Mirrors,” Cyndi Lauper’s “Girls Just Wanna Have Fun” and Bruno Mars’ “Just the Way You Are.”

Promotions director Nikki Vivas said KC 102.1 is “going to be a really upbeat, exciting, very fun station. We see the demand for it.”

KCKC 102.1 FM (100Kw) 60dBu Coverage
KCKC had been Alice 102 since January 2011, when it “flipped” from Star 102, an adult contemporary format that had just spent two months playing Christmas music.

In a statement, Wilks Broadcasting owner and CEO Jeff Wilks said: “KC 102.1 is familiar music that is upbeat and delivers a format that Kansas Citians have been asking for. Since the departure of two adult contemporary stations back in 2011” — that would be Star 102 and KUDL, 98.1 FM — “Kansas City has had a hole for this format, and we are excited to relaunch this brand.”

Wilks also owns hits station KMXV Mix 93.3 and country stations KFKF 94.1 AND KBEQ Q-104.

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