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| Leigh Jacobs |
NuVoodoo Media Services Tuesday announced that it has named prominent
research and perceptual analyst, Leigh Jacobs as EVP of Perceptual Research.
Jacobs, a co-founder of NuVoodoo Media Services, will head the company’s
perceptual studies services, analyzing consumer research for radio stations,
television and newspaper.
Jacobs served as EVP, Research, for Critical Mass Media for
nearly a decade, and was named VP, Research, for the Tribune Company in 2008.
He specializes in perceptual analysis and consumer insights
across radio, television and newspaper, and has consulted with media outlets in
every major U.S.
media market. Jacobs moved into media research after a 15-year career as
Program Director for AC, Hot AC and Classic Rock stations in Louisville ,
Detroit , Baltimore
and Philadelphia , and for iconic talk station New Jersey 101.5.
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| Gilbert |
Carolyn Gilbert, CEO of NuVoodoo, said: “As primary
perceptual analyst for Critical Mass Media for many years and later as VP of
Research for the Tribune Company, Leigh Jacobs distinguished himself as a one
of the most talented perceptual analysts in media research. He has looked under
the hoods of hundreds of America ’s
top radio stations and given them reliable data and nuanced insights that have
helped drive the growth of their audiences and brands. His extensive perceptual
work with television news and newspapers while at the Tribune Company makes
Leigh the whole package. He’s a research powerhouse and secret weapon for
leading media outlets across the radio-television-newspaper spectrum. We are
proud to share Leigh’s expertise and insights with NuVoodoo clients.”
Leigh Jacobs said: “It is a thrill to come full circle with
this exciting opportunity working with Carolyn Gilbert and the all-star team at
NuVoodoo. My goal is to provide our clients with practical solutions to
real-world problems, as together we work to build share and increase audience
engagement with their brands. As we focus on the key benefits that these media
bring to consumers in their markets and discover what drives consumer media
choices, we help connect consumers to brands and drive adoption, grow market
share, and strengthen brands.”
For more information about NuVoodoo Media Services, contact
Carolyn Gilbert at (732) 302-5888 and at cg@nuvoodoo.com..
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