Three weeks after Jonathon Brandmeier signed off as morning
personality at WGN AM 720, he’s back behind a microphone — and out of control,
according to robertfeder.com.
Starting today, Brandmeier will be heard live from 6 to 9am
Monday -Friday online at WGN.fm, a virtual station being designed to
incorporate audio, video and social media components.
Today’s show had been billed as a one-time test, but instead
will air each weekday “for the foreseeable future,” according to Jimmy
deCastro, president and general manager of the Tribune Broadcasting news/talk
station and related media ventures.
“Johnny doesn’t want a lot of hoopla or a whole bunch of
publicity,” deCastro said. “He just wants to go on and do his show and connect
with his audience.”
In addition to debuting the new audio stream, today also
marks the launch of a new website for WGN.fm, deCastro said, pointing out that
the “fm” domain designation also stands for “free-form media.” “It’s where
audio will meet video and will meet social. That’s the excitement of what we’re
building homegrown, internally.”
Unlike the regimented format of WGN AM 720, which Brandmeier
found too confining, his new home will allow him to do as he pleases.
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