IMG Sports Syncs TV With Mobile Listening

In a first for college football fans across America, IMG College, the multimedia rights partner of University of Florida, and AudioNow, the world’s leading call-to-listen platform,  have announced a new way for listeners to connect to their favorite team. Through a simple mobile telephone call, fans can now access live college football broadcasts on their phone and – for the first time through AudioMatch-- synchronize the local radio call to the telecast.

Florida fans across the United States can dial (712) 432-7010 and listen to live broadcasts on the Gator IMG Sports Network.

In addition, and through a new proprietary application from AudioNow, called AudioMatch, fans can match and synchronize the radio broadcast with the telecast to listen to their favorite radio voice while watching the action on TV. By using two telephone keypad buttons, fans can adjust the timing of the radio call to match what they see on TV.

IMG College, which is partners with two-thirds of the BCS universities and operates the country’s largest independent sports radio network serving 2,200 affiliates, will also bring AudioNow to the University of Arizona and Washington State University football broadcasts in the coming weeks, potentially followed by other schools.

“So many college football fans live outside the market of their favorite team and miss their local radio broadcast,” said Alexandra Moe, Director of Partnerships at AudioNow.  Now fans and alumni can hear that broadcast no matter where they live. AudioNow extends the reach of radio all around the world and now we are helping IMG College innovate for the benefit of college sports fans throughout the United States.”

The call-to-listen phone number incurs no extra charge and is the equivalent of making a standard mobile call. As data costs continue to rise on mobile devices and unlimited voice plans continue to proliferate, radio-by-phone is emerging as one of the most affordable ways in the United States for listeners to connect to their favorite broadcasters when they are away from the radio, television and Internet.