Since iHeartRadio listeners are not required to create an
account to stream broadcast radio stations, the number of registered users
reflects only a small snapshot of the service's overall reach, particularly
given the 175 million downloads of the iHeartRadio mobile app and more than 60
million monthly uniques across its digital network.
iHeartRadio's recent placement on the iTunes Top 20 All-Time
Free Apps list and coupled with its rapid growth points to a larger trend in
consumer listening habits, claims CCM+E.
As smartphones and tablets become more ubiquitous,
easy-to-use, free applications like iHeartRadio provide consumers with access
to their favorite music regardless of whether they're at home or on the go.
iHeartRadio's additional add-in features like local weather and news, as well
as "Perfect For" curated playlists, appeal to a diverse audience and
have driven overall adoption of digital music, even as research shows that
record numbers of consumers are also tuning in to their favorite over-the-air
broadcast stations. Recent numbers from Katz Radio Group reported that
broadcast radio comprises 92.4% of all audio listening, with digital claiming a
7.6% stake, indicating that iHeartRadio is bringing increased incremental
listening to Clear Channel's 243 million monthly broadcast listeners.
Brian LaKamp |
"Being able to draw on Clear Channel's unparalleled
range of resources allows us to continually innovate and improve on the user
experience, while giving listeners access to both live radio and custom
stations. When you combine this with the strong promotional power of Clear
Channel's broadcast properties across the nation, iHeartRadio is
well-positioned to continue or even surpass our current adoption rate."
iHeartRadio reached 20 million registered users faster than
any digital service in internet history.
In addition to Clear Channel's 850 radio stations,
iHeartRadio also includes a number of other radio groups, such as Univision,
Cumulus, Greater Media stations, WNYC, EMF's Contemporary Christian Air1 and
KLove stations, college radio, Cox, Emmis, Salem and others. With a library of more than
15 million songs and 400,000 artists, iHeartRadio's Custom Station feature
offers listeners more music than any other service available.
iHeartRadio is available across all major platforms
including web, mobile, tablets, automotive, television and gaming devices.
Visit iHeartRadio.com for a complete list of app availability and to download.
Tweets by @iHeartRadio
Tweets by @iHeartRadio
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