Friday, March 15, 2013

St. Louis Radio To Get ‘Man’ And ‘Woman’

St. Louis sports-talk radio has become stagnant, and destroying it and rebuilding in a different format was a key theme Thursday as Grand Slam Sports management detailed its change of approach for the two St. Louis jock-talk stations it owns, KFNS and KXFN.

According to media writer Dan Caesar at stltoday.com, company officials for KFNS 590 AM going to ‘‘man talk’’ and KXFN 1380 AM to “woman talk’’ got into more detail Thursday at a news conference at which some of the company’s major problems were evident.

According Caesar, it was broadcast but portions were so faint that they barely could be heard. And the company’s website is so inadequate that a recording of the event wasn’t posted there but was available on the insidestl.com site. Interestingly, that is run by KFNS morning drive-time show co-host Tim McKernan — but that program is being canceled.

The biggest news unveiled was that longtime St. Louis radio personality Asher “Smash’’ Benrubi and former Blues tough guy Tony Twist will be hosts of KFNS’ afternoon drive-time program (3-6 p.m.) and former Cardinal Jack Clark will follow. Clark will remain in the 4-6 p.m. slot until the format changes, most of which are expected in early May.

There have been numerous reports in recent months of financial problems at Grand Slam — technical issues and the long-standing website woes just one of them — but lead Grand Slam investor Todd Robbins shot down rumblings that the company had considered a ‘‘fire sale’’ of the stations. However, he acknowledged that the investment group did entertain offers for either selling or leasing them.

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