According to a story at adage.com, The request could indicate regulatory complications that
will prolong the closing of the merger.
Nielsen withdrew and modified its original notification to
the FTC last month hoping to forestall a so-called "second request"
for information. After the companies comply with its request, the FTC will have
30 days to make a decision. It's unclear how long the companies will need to
get the necessary information.
Nielsen agreed to pay Arbitron $131 million, more than 10% of
the proposed $1.26 billion purchase price, should the deal not get anti-trust
approval -- an unusually high regulatory breakup fee.
But Nielsen CEO David Calhoun has expressed confidence the
deal will be approved, despite his company's dominance of U.S. TV ratings and
Arbitron's similar dominance in radio ratings, saying they have little overlap.
However, some industry executives, who spoke not for
attribution, believe the combined companies could monopolize the still nascent
market for cross-platform measurement that put TV, radio, digital, print,
outdoor and other media on a common metric.
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