Tuesday, March 12, 2013

More Americans Opting To Cut Cord On Traditional TV


While the vast majority of U.S. residents own televisions and watch them regularly, more and more people are opting to toss their cable plans and use other devices for entertainment, according to cnet.com.

A new report by Nielsen finds that those people who have elected to go "Zero TV" have more than doubled since 2007. Currently, more than 5 million people don't have broadcast television in their home, while in 2007 just 2 million didn't.

Despite these numbers sounding big, cord-cutters are still just 5 percent of the U.S. population. And, as Nielsen wrote in a blog post today, "Zero TV doesn't mean zero video." While some people no longer watch TV on television sets, they are still streaming on computers, tablets, and smartphones. Also, many of these users own TVs but instead of having cable or satellite plans, they just watch DVDs or play games.

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