TV remains the most popular medium in Canada for news
junkies and casual news seekers alike. In an October study from Ipsos Reid,
which asked respondents to self-identify as “hyper-,” “moderate-,” “casual-” or
“non-newsies,” 74% of consumers across all categories named a regular TV
newscast as their source for news. Even 46% of non-newsies at least sometimes
got news from a regular TV newscast.
By comparison, newspaper websites and TV news websites
reached only 41% and 36% of all respondents, respectively. However, among
hyper-newsies those figures rose substantially: 71% of hyper-newsies consulted
news websites regularly and 60% consulted TV news websites.
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