According a a White Paper created by Targetspot, this
audience has numerous significant traits:
many are married and have kids, they own their own homes, have high levels
of disposable income and they are also highly engaged with Digital Audio
content. In fact, 75% change stations at
least one time daily and 64% change websites multiple times a day in order to
remain connected with their listening experience.
With key metrics such
as these, it’s not surprising that this audience’s engagement with content
translates to their interaction with Digital Audio advertising. Given the importance of this major media
segment, there is a growing need to understand Digital Audio listeners’
viewpoints on advertising and to leverage these findings to best communicate
with them.
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