Often forgotten amid its bevy of properties, ESPN runs a
national radio network and owns several large-market stations, while radio
measurement remains Arbitron’s principal business.
According to a story by David Goetz at mediapost.com, Arbitron
and comScore are working with ESPN on a cross-platform measurement project to
develop a way to track consumption across four screens plus radio.
“This will be the first time that radio is being placed on
equal footing with television, Internet and mobile in such a significant
cross-platform initiative,” Creamer said. “This project underscores radio’s
importance and relevance in a cross-platform world.”
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