"You knew there'd be something called Mini in this
presentation," Schiller joked with the crowd before revealing the hotly
anticipated gadget. Apple has sold 84 million iPads since their debut in April
2010, he said.
"So this iPad mini is just 7.2 mm thick. That's about a
quarter thinner than the fourth-generation iPad. Thinner than a pencil,"
Cook told the crowd. The new product has the same resolution as the larger
display 1,024 × 768, but it should look sharper thanks to the smaller screen.
"You can hold it in one hand," he said. It's not
just a shrunken down iPad. It's an entirely new design." Yet the new mini
will run all of the software designed for the full-size siblings, he said. The
mini will start with 16GB of storage at $329; a 4G model will cost an
additional $129.
Cook announced an update to the iPad prior to that that he
labeled a "fourth-generation" model with updated specifications.
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