The Road Ahead: Entertainment & Information in the Car

New Radio Show Super Session Announced

The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) announced Tuesday the addition of “The Road Ahead: Entertainment and Information in the Car” to the lineup of sessions for this year’s Radio Show program.

The super session will be held Thursday, September 15th at the Hyatt Regency Chicago.

Radio has been the King of In-car Media for most of the history of the automobile despite a constantly evolving environment featuring new devices and services. Presented by Arbitron, Edison Research and Scarborough Research, the session will address the past, present and future of entertainment, information and communications in cars. This multi-media session will provide insights about the adoption of and interest in various in-car media and technologies. It will include data measuring the shifts in behavior since the Arbitron/Edison 2003 “In Car” study - shifts brought upon by the number of new options available in today’s cars.

These new options, formed by the emergence of new technology, services and content providers, have created an evolution of the in-car environment. The super-session will also examine new technology called “Automotive Telematics” which enables two-way communications between the car and information and entertainment services such as OnStar® and Sync®. These latest inventions and developments will be brought to life with video segments demonstrating how today’s consumers obtain their information, entertainment and communicate while on the go.

Adage photo

"Radio remains the dominant in vehicle resource for audio information and entertainment. It's the local listener's companion on the way to work and to shop,” says Jeff Haley, RAB’s President and CEO. “Understanding consumer use and attitudes about in-car information and entertainment can help the radio industry to remain essential on the ‘Road Ahead’”” stated Haley.

“We are excited to have the findings of this study revealed at Radio Show 2011.”

Session panelists include:

• Bill Rose, senior vice president, Marketing at Arbitron Inc., where he is responsible for leading Arbitron’s marketing efforts for PPM electronic and diary-based audience measurement services in the U.S.
• Larry Rosin, co-founder and president of Edison Research where over 17 years he has helped to build Edison into a leading name in media research and election polling.
• Mark Manders, senior vice president of operations at Scarborough Research, where he brings more than 20 years of experience in both quantitative and qualitative radio audience measurement to lead the company’s survey production and broadcast data quality assurance, among other functions.

For additional information on the Radio Show, visit http://www.radioshowweb.com/.