Wednesday, July 13, 2011

Pandora Radio Reports 100 Million Users

Pandora Media Inc.'s number of registered users rose to 100 million, up from the more than 90 million it reported in April, as the Internet radio pioneer also increased its U.S. market share.

Dow Jones Newswire reports Pandora, which pioneered the concept of personalized radio stations on the Internet, patterned after users' favorite songs or artists, has struggled to turn that concept into profits.

The company, which went public in an initial public offering last month, also said its market share rose to 3.6% in the past six months from 2.3% at the end of last year. Pandora had 36 million active monthly users across a number of platforms including smartphones, televisions and car dashboards. The company has been stepping up efforts in the global mobile market as the popularity of smartphones and tablet computers increases.

Pandora on Tuesday also unveiled a new relationship with the Scion brand, part of Toyota Motor Corp., and the expansion of another accord with Ford Motor Co. as it aims to expand in the auto sector, which the company said accounts for nearly half of radio listening. Financial terms weren't disclosed.

No comments:

Post a Comment