Thursday, July 14, 2011

Boston's WXKS-FM, Matty Do 5-Year Deal

boston.com photo
Clear Channel Radio’s Kiss 108 FM, Boston’s Hit Music Station, announced today that Matt Siegel signed a five year extension to his contract, effective immediately. Siegel hosts the “Matty in the Morning” show on Kiss 108 FM.

“Matty’s record speaks for itself. He’s an incredible talent,” said Tom Schurr, Executive Vice President Eastern Region, Clear Channel Radio. “We are extremely proud that he’s on our team.”

Early this year Siegel celebrated his 30th anniversary with Kiss 108 FM. Siegel has been recognized nationally by the National Association of Broadcasters (NAB) in 2001 and 2009 when he received the Marconi Award’s Major Market Radio Personality of the Year award.

“Matty is a great story teller, plain and simple,” said Dylan Sprague, Operations Manager, Clear Channel Radio’s Kiss 108 FM. “His ability to entertain and engage Kiss listeners of all ages is evident in his ratings domination.”

“Matty in the Morning” has been Boston’s leading morning show for 30 years. According to the spring book Arbitron numbers Siegel was rated No. 1 with people age 25-54. This marks his eleventh straight month at No. 1 with adults 25-54. He was also rated No. 1 with people age 18-49, women 18-34, women 18-49 and women 25-54. Siegel has been No. 1 with women 18-49 every month since Portable People Meter’s (PPM) measurement began in Boston.

“I have had the privilege of working with Matt for most of my career,” said Mary Menna, President and Market Manager, Clear Channel Radio Boston/Providence. “He is the consummate professional, a truly exceptional talent, and has been the cornerstone of the Kiss 108 brand for 30 years.”

“Matty in the Morning” consistently delivers raw interviews and endless comedy to loyal listeners. Siegel along with his crew, Billy Costa and Lisa Donovan, have a fan base unlike any other. His never-ending charm and appeal has made him No. 1 in ratings with women for three decades. Siegel’s anecdotes and frank personality make any worker’s commute more enjoyable.

"I love this gig,” said Siegel. “I would have done it for free, but I’ll keep the money just the same.”

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