Monday, June 27, 2011

Arbitron Releases Radar109 Cume Audience Estimates

Arbitron Inc. Monday released cumulative audience estimates for the 56 RADAR rated networks. 

RADAR109 Cume audience estimates show an increase across all major demographic groups.  Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 1.9 million listeners.

The June 2011 RADAR109 report saw an increase in key demographics reached by network radio versus the June 2010 RADAR105 report period, with Adults aged 18 to 49 and Adults aged 25 to 54 gaining more than half a million listeners.

Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54. Click here.

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