Advice: The Metrics To Watch If You Invest in Pandora

From Spencer Osborne, seekingalpha.com

Pandora recently went public and after a successful IPO is trading at just above the $16 price tag it went public with. Pandora is among the first Internet radio companies to go public, and understanding that Internet radio is a new dynamic may have investors a bit confused over what metrics are the important ones to watch.

Let's face it. When a company has a quarterly conference call it tends to highlight the positives and find reasons to explain away the negatives. While the financial performance is an obvious target, the important numbers can sometimes be lost in the fog of discussion about potential.

When invested in Pandora, some key element that investors will want to watch go much deeper than revenue and cost of revenue. Investors need to dig deeper, and perhaps more importantly they need to know where to dig.

For Metrics that Pandora Investors will want to watch, click here.