WPEN's Mike Missanelli |
Now, according to Philly.com, his former rival Mike Missanelli is crowing, penning a Philly Mag column proclaiming his success and slamming his rivals over the desperate acts that have led to a meltdown of their partnership.
“They have used personal insults, sophomoric phone calls and embarrassing bits on the street,” writes Missanelli, the host of “The Mike Missanelli Show” on The Fanatic WPEN 97.5 FM, referencing a segment where an intern approached random men on the street and asked whether they would “hit” Caitlyn Jenner.
WIP's Josh Innes |
This isn’t the first time the pair have gone after one another in this heated battle for Philadelphia sports talk supremacy.
Back in June, after Innes attempted to prank call The Fanatic’s hotline after celebrating their ratings victory, Missanelli unleashed his frustration on the air.
In the three-minute tirade, Missanelli called Bruno a rat, labeled Innes as a “fatass out of towner with man boobs” and claimed The Fanatic morning host Anthony Gargano nearly made Innes pee himself.
One of the basics of radio is do not acknowledge or given mention of your competition. It is a sign of weakness and, among other things, gives the competition free advertising/attention. The underlying problem here is a lack of leadership at both stations. They need to get control of their air talent or take them off the air.
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