Today at 12 noon, Entercom Buffalo launched the newest
member of its family,
Alternative Buffalo 107.7 FM. This new station will
connect the best of today’s modern alternative music with young, educated,
white-collar professionals who are active, mobile, and always online.
“Our station will reflect the best part of today’s Buffalo. From a
revitalized downtown and a growing economy, to a strong sense of environmental
protection, to a renewed sense of optimism and community, 107.7 is the New
Alternative for a New Buffalo,” said Greg Ried, Vice President and General
Manager of Entercom Buffalo.
“We are building Alternative Buffalo 107.7 to compete and
win. On Day 1 we will stand alone as the exclusive alternative station in Buffalo. With our unique
sound, Alternative Buffalo 107.7 will target an audience in the heaviest
acquisition years of their lives. Alternative Buffalo 107.7 will deliver modern consumers
who need to buy and buy right now,” Ried added.
Entercom has had tremendous success with alternative
stations across the country, including The End in Seattle,
The Buzz in Kansas City, and KRNK in Portland. It has drawn on
that success to design Alternative Buffalo 107.7.
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Mark Hamilton |
Renowned alternative program director Mark Hamilton, from
KNRK Portland, who is advising 107.7FM on its launch commented, “We conducted
extensive local research in Buffalo
and listeners were clear … they wanted an alternative, and they wanted modern
alternative music,” said Mark Hamilton, the renowned alternative program
director of KNRK Portland, who is advising 107.7 FM on its launch.
Alternative Buffalo 107.7 will play
the very best in today’s alternative music from artists including Mumford and
Sons, the Lumineers, Muse, and FUN.”
Entercom also announced it has launched a national search
for a program director for 107.7.
The launch of Alternative Buffalo 107.7 means that WBEN will
no longer be simulcast on FM. Entercom’s research showed, and Arbitron has
confirmed, that over 90% of WBEN listening continued to occur at 930 AM. Ried
commented on the move, “We are supremely confident that nearly all of our
listeners will migrate back to AM over the next few days. Rest assured WBEN
remains the premier news-talk-weather station in the market, and we will
continue delivering on that promise.”