At 3pm Pacific time Friday, Entercom launched a new Hot AC
radio format in the Seattle
market. The New HOT 103.7-The Rhythm of Seattle, replaces The Mountain in
Entercom’s Seattle
lineup.
Entercome says, The New HOT 103.7 will be a unique, clearly
defined station targeting modern Seattle
women. It will play today’s hits with throwbacks from well-known artists from
the 2000s and 1990s.
LISTEN-LINE: Click Here
LISTEN-LINE: Click Here
“Our new Hot AC, with its rhythmic format, will be
everything our competitors are not, giving Seattle women a new radio choice,” said Jack
Hutchison, Vice-President/Market Manager at Entercom Seattle. “These are
exciting times for Entercom Seattle and for our advertisers. The New HOT 103.7
will provide a unique way to reach Seattle ’s
modern women, targeting those who have moved beyond the 18-year-old mindset and
grown out of the younger CHR sound as well as the sleepy format of older AC
stations.”
Entercom Seattle VP/Programming and Operations, Dave
Richards, has announced that current KKWF PD, former longtime Program Director
of 106.1 KISS FM and former Vice-President for CHR for CBS Radio nationwide,
Mike Preston, will lead The New HOT 103.7. “It’s a logical choice. Mike is a
brilliant programmer and knows this music and Seattle better than anyone,” said Richards.
“We are building The New HOT 103.7 to compete and win. We
will launch with 10,000 songs in a row to build our brand and grow our
audience, and we will back up our launch with an aggressive media campaign
starting in September,” said newly installed Program Director Mike Preston.
In response to The Mountain leaving the FM dial, Hutchison
added, “unfortunately, over time things change and tough decisions have to be
made. Unlike most radio stations that simply go away and never come back, TheMountain will live on. We are redoubling our efforts to ensure this unique
brand of music is there for our passionate fans. We will continue to dedicate
an HD2 Radio channel to the original Mountain, and will continue live streaming
on our website as well as delivering content to two different mobile apps.”
KMTT 103.7 FM 60dBu Coverage Area |