MLB Advanced Media, the digital media company of Major
League Baseball, is branching out into the licensing business by acquiring the
worldwide distribution rights for a coming concert in New
York City ’s Central Park ,
according to Brian Stelter at The NYTimes.
The concert — called the Global Citizen Festival — has no
connection to baseball, and that’s partly the point. MLB Advanced Media says it
wants to distribute all sorts of live events in the future, some free to users
and some on a subscription basis.
“We want to gain experience selling worldwide rights,” said
Bob Bowman, the chief executive of the division, which is jointly owned by the
league’s 30 clubs. The clubs all stand to profit as the division sells its
live-streaming services to more and more purposes.
Already, MLB Advanced Media provides the back-end technology
for Glenn Beck’s Internet television channel, ESPN3’s streams of sporting
events and an in-flight TV service on Southwest Airlines, in addition to the
hundreds of out-of-market baseball games that it makes available through MLB.tv.
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