Jeff Garrison |
Cox Media Group (CMG) has named Jeff Garrison as its new
country radio format leader, effective immediately.
In this role, Garrison will work closely with Steve Smith,
CMG’s VP of Radio Programming, and all of CMG’s country music program directors
at the company’s six country stations – Orlando’s WWKA, Houston’s KKBQ, San
Antonio’s Y100, Dayton’s WHKO, Tulsa’s KWEN and Athens’ WNGC – in addition to
his current duties as Program Director of KCYY-FM Y100 and Operations Manager
of the San Antonio cluster.
"We are proud that Jeff is taking on these additional
responsibilities, and I am confident he will be a huge resource to our country
program directors,” said CMG’s Executive VP of Radio Kim Guthrie.
“CMG has some
of the biggest super brands in the country format, and adding Jeff to the
strategic teams at each station will help us leverage our strength in this format."
“I’ve known Jeff for 25 years, and I’m delighted that CMG
can tap this country radio veteran programmer who has tremendous results,” said
Smith. “During his short time with CMG
San Antonio, he has taken Y100 from seventh in the market to second with
listeners 25 to 54, and we’re a hair away from being No. 1 in the market.”
Garrison, a 31-year media veteran, has worked in many
markets in his career. He has spent the past 17 years with CBS Radio as Program
Director and Operations Manager for stations in Houston ,
Texas and most recently Phoenix , Ariz.
He has overseen formats including Country, Classic Hits, Hot AC, Top 40 and
Smooth Jazz. As Vice President of CBS Country from 2002 to 2010, Garrison
oversaw the programming for country stations in markets like Charlotte ,
Chicago , Detroit ,
Seattle and Tampa . In 2011 he segued to CBS Country
VP/Artist-Label relations securing content and promotions for on-air, digital
and TV assets.
“It is a privilege to be a part CMG’s elite country
stations,” added Garrison. “I look forward to working with such a great group
of programmers as we maximize the engagement and entertainment to our local
audiences. I also would like to thank Steve Smith for the opportunity to work
with his team!”
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