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| Demographic wasn't specified, I'm guessing Men 25-54 |
Drew Mavrikos’s devotion to WEEI is wavering.
According to boston.com, an avid listener of the Boston
sports radio station for years, the 28-year-old software sales executive is turned
off by the current roster of on-air personalities, whom he considers either
overbearing or underwhelming, and disappointed by recent news that the station
will no longer broadcast Boston Celtics games on 93.7-FM.
“They’re making it harder for me to stay loyal,” Mavrikos
said.
Once a Boston radio powerhouse that had the local sports
market to itself, WEEI already has lost many listeners like Mavrikos to 98.5
The Sports Hub, a CBS-owned rival that was launched in 2009. Though the station
takes in much more money than its new competitor, revenues at WEEI are down
nearly 20 percent since the Sports Hub began broadcasting, according to
industry figures, and it remains saddled with an expensive contract to
broadcast the Boston Red Sox.
Turnover has been high — it fired some of its biggest names,
while others have quit.
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