Cumulus Expands Brand Partnerships Team

Leslie Slender

Cumulus Media announced today that it has expanded its Brand Partnerships team to include two brand integrations and marketing specialists, Leslie Slender, newly named Vice President, Brand Partnerships and Events, and Leslie Caraccilo, Vice President, Brand Partnerships. Cumulus’ Brand Partnerships team develops unique experiential opportunities for Cumulus and Westwood One, connecting advertisers to its listening audiences and leveraging its integrated radio, digital, social and live events platform.

Slender has served as Cumulus New York’s Corporate Director, Events and Marketing for Cumulus since 2013. In her new role as Vice President, Brand Partnerships and Events, she will work with the Brand Partnerships team to develop experiential opportunities including concerts and live events across Cumulus and Westwood One. Slender will continue to oversee marketing and events for Cumulus New York stations.

Leslie Caraccilo

Caraccilo was named Interactive Sales Manager for Cumulus’ Atlanta radio cluster in 2010 and was promoted to Senior Director of Digital Monetization for Cumulus in 2013. As Vice President, Brand Partnerships, Caraccilo will develop integrated marketing solutions and custom content for brands across the Cumulus platform and Westwood One network. Caraccilo will continue to oversee digital sales strategy for Cumulus.

Tommy Page, Senior Vice President, Brand Partnerships for Cumulus said: “We are excited to welcome these two talented professionals to the Brand Partnerships team. Leslie Slender is a rare example of a marketer that is not only outstanding at producing and executing live events, but also knows how to package these opportunities for advertisers. Leslie Caraccilo has done an incredible job of creating custom digital and content solutions for our advertisers across the Cumulus platform. Her understanding of artist programming and deep knowledge of the digital space make her a natural fit for our Brand Partnerships team. With these strong additions to our already stellar Westwood One events group, all Cumulus and Westwood One partners and advertisers will benefit from this powerhouse team's expertise."