Dominating the news cycle in July is paying off for Donald Trump, who's a candidate for the Republican nonimation for President. Or is his campaign just feeding his ego?
To many everyday American, especially men, what Trump is saying resonates with potential voters. Especially on immigration. It's anyone's guess as to how serious Trump is in the long run. However, in the short run he's be forcing other Republican candidates (and Democrasts) to address Trump's rhetoric of anti-establisment anger.
Variety reports the latest PopPolitics podcast on SiriusXM, Josh Ginsburg, CEO of media analytics firm Zignal Labs, talks about research they have done for The Washington Post showing that the mogul/candidate commanded 48% of all media coverage of candidates in the first week of July.
That has big implications for candidates trying to make it into the first GOP presidential debate on Aug. 6, in which Fox News says that it will include the top ten candidates, determined by an average of three major polls. Trump has been particularly adept at dominating Twitter conversation,
Ginsburg says, and although a majority of his coverage is negative, notoriety may be enough to help make it into the debate. His dominance of coverage may affect the ability of other candidates to break through and establish name recognition at a key moment.
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