Thursday, February 19, 2026

What If: Psky Doesn't Get WBD?


There are ongoing industry whispers and speculation about a potential merger or acquisition involving Comcast (owner of NBCUniversal, Peacock streaming, and Universal Pictures) and Paramount Skydance (the entity formed from the 2025 merger of Paramount Global and Skydance Media, which includes Paramount Pictures, CBS, Paramount+, and more).

There are unconfirmed rumors rather than formal talks or announcements. no official negotiations have been reported.

Key Context and Drivers Behind the Rumors: The speculation stems from challenges in the streaming wars, where both companies' platforms (Peacock and Paramount+) continue to face profitability issues despite subscriber growth efforts and content investments. 

Industry analysts suggest a combination could create a stronger competitor to dominant players like Netflix by merging complementary libraries: 
  • Peacock's strengths in live sports (e.g., NBC Olympics, Premier League) and NBCUniversal content.
  • Paramount+'s film catalog (e.g., Star Trek, Mission: Impossible), series, and additional streaming assets like Pluto TV.