A new Edison Research study reveals that 54% of weekly TikTok users aged 13–24 — an estimated 21 million Americans — believe they spend too much time on the platform, the highest level of concern among any age group.
Across all U.S. weekly TikTok users, 42% admit to spending excessive time scrolling, with the figure dropping to 40% among users 25–44 and just 27% for those 45 and older.
The exclusive findings will be released Wednesday during a live webinar, “The Infinite Scroll: A TikTok Report,” presented by Edison Research Senior Director Alex Bargiacchi and Associate Director Salma Aly.
This first-of-its-kind custom study dives deep into America’s relationship with TikTok, one of the nation’s most popular and controversial social media platforms.
Key areas the report explores include:
- How often Americans actually use TikTok
- Attitudes toward a possible U.S. ban
- Trust in the information and content on the app
- Perceptions of TikTok advertising
- Overall usage habits and feelings of overconsumption