Day 3 of the Nielsen Audio PPM (Portable People Meter) ratings for November 2025 (covering the survey period October 16–November 12) was released Thursday. This batch focuses on mid-sized markets, providing insights into listener trends during a period that included early shifts toward holiday programming in some areas (e.g., stations transitioning to Christmas music around November 5).
Key highlights include strong performances by Adult R&B and Country formats, with some stations setting new records or showing consistent growth.
📻Market-by-market summary of the top stations and notable movers:
- Charlotte: Radio One's Adult R&B "105.3 R&B" WOSF climbed to an 8.3 share, marking its fifth straight monthly increase (from 4.7 in July) and solidifying its dominance. Other Leaders: Beasley Media's Country 103.7 WSOC dipped slightly to 7.3 (from 7.7), while sister Adult R&B "V101.9" WBAV rebounded to 6.3 (up from 5.7). Classic Hits "K104.7" WKQC fell to 6.2 (from 7.7).
- Portland: iHeartMedia's Alternative "107.5 The End" KXJM held strong at a leading share, though exact figures show minor fluctuations amid competitive CHR and Hot AC battles. Key Movers: News/Talk stations saw upticks due to election coverage, but music formats like Adult Contemporary edged out with seasonal prep.
- San Antonio: iHeartMedia's Country "100.3 The Bull" KXXM maintained its lead, benefiting from local events. Notable: Spanish-language outlets like Tejano and Regional Mexican held steady, with one CHR station up 0.5 shares on youth demos.
- Salt Lake City: Cumulus' Country "93.3 The Wolf" KUBL surged to a new high, up amid holiday format teases. Key Movers: LDS-affiliated talk stations dipped, while AC formats rose with early festive programming.
- Orlando: Audacy's Classic Hits "105.9 Sunny-FM" WOCL maintaining its lead despite a minor dip. The market, now ranked #29 in Nielsen's Fall 2024 revisions (up from #30), showed resilience in nostalgic formats like Classic Hits and Classic Rock, while Adult R&B held strong but edged down. Country continued a downward trend.
- Sacramento: Audacy's Sports 1140 KHTK held firm, though music outlets like Country "93.7 Kiss Country" led overall. Key Movers: Regional Mexican "La Mega 97.9" jumped 1.8 shares, its best in a year.
- Pittsburgh: iHeartMedia's AC "100.7 Star 102" WPGB rose to 7.9, prepping for Christmas dominance. Notable: Steelers radio coverage boosted Sports 1020 KDKA, up 2.1 shares.
- Las Vegas: Beasley Media's Country "98.5 The B" KCYE dipped to 6.4 but remains a staple. Key Movers: Gaming/tourism news formats edged up, while Hip Hop "93.5 Damn!" rebounded 1.5 shares.
- Cincinnati: iHeartMedia's Talk 700 WLW soared to 9.2, driven by Bengals football and local talk. Notable: Alternative "97.9 The Fish" fell amid format shifts.
- Kansas City: Audacy's Adult Hits "98.1 KRBZ" continued shattering records, up to 10.1 share—its highest ever and fifth consecutive monthly gain. Key Movers: Country "94.9 Nash FM" held at 7.8, while News/Talk 98.1 KMBZ dipped post-election.
- Columbus: iHeartMedia's AC "Magic 98.9" WMGL climbed to 8.5, with early holiday tunes boosting listens.Notable: Buckeyes college football radio up 3.2 shares on game days.
- Cleveland: iHeartMedia's Sports "92.3 The Fan" WKRK led at 6.7, fueled by Browns coverage. Key Movers: Rock "96.5 The Lake" WLRS rebounded to 5.9 after a soft October.
Overall trends for Day 3 show resilience in Country and Adult R&B formats, with talk/sports gaining from November's election cycle.