Puerto Rican superstar Bad Bunny has once again been crowned Spotify’s most-streamed artist globally in 2024, marking an unprecedented fourth time he has claimed the title (2018, 2020, 2023, and now 2024).
The reggaeton and Latin-trap icon dethroned Taylor Swift, who held the top spot in 2023 with a record-breaking 26.1 billion streams during her blockbuster Eras Tour year.Spotify unveiled its highly anticipated 2024 Wrapped campaign on Wednesday, giving more than 600 million users worldwide access to their personalized year-end listening summaries. Alongside individual recaps, the platform revealed its official global and regional charts highlighting the artists, songs, albums, and podcasts that defined the past 12 months.
- Bad Bunny
- Taylor Swift
- Drake
- The Weeknd
- Billie Eilish
In addition to the usual personalized slides showing users their top five artists, songs, genres, albums, and podcasts, Spotify introduced new features this year, including: “Your Music Evolution” – showing how listening tastes shifted month by month.
The campaign also highlights broader cultural moments, such as the continued dominance of Latin music (Bad Bunny, Peso Pluma, Karol G, and Feid all ranked in the global top 20), the resurgence of pop-punk and emo-rap nostalgia, and the explosive growth of regional Mexican music worldwide.
Fans immediately flooded social media with their colorful Wrapped slides, memes, and reactions—reviving the annual tradition that has made Spotify Wrapped one of the most viral marketing events of the year since its launch in 2016.
For the first time in three years, Taylor Swift does not sit atop the throne, but her cultural dominance remains undeniable: she still claimed the most-streamed album globally with The Tortured Poets Department and continues to hold the record for the biggest single-day streams by any artist in Spotify history.
As the holiday season kicks into high gear, Spotify Wrapped once again serves as both a personal time capsule for listeners and the music industry’s unofficial year-end scoreboard—proving that, in 2024, Bad Bunny’s global reign is far from over.