Gutfeld! hit its two-year anniversary this week, continuing to bring in strong ratings for Fox News, just as host Greg Gutfeld announced a new book declaring himself the “king of late night.”
Mediaite reports Gutfeld!, which was conceived as a conservative iteration of the liberal late night shows that air on broadcast networks, has been a major hit for Fox News in the ratings.
The show replaced news program Fox News @ Night in April 2021, and has made double-digit gains on Fox since, with a 44 percent boost in total viewers and a 25 percent gain in the key 25-54 age demographic.
Since its debut, Gutfeld! has averaged 1.9 million total viewers and 332,000 in the key demo. That audience has only grown from the debut: its first episode brought in about 1.7 million viewers total and 318,000 demo viewers — a strong showing that topped all of cable news at 11 p.m.
Mediaite notes his show airs at 11 p.m., earlier than the late night competition, and simultaneously across the country, meaning it airs at 8 p.m. on the West Coast, giving him a timeslot advantage on his rivals.
And despite Gutfeld’s claim to the throne of late night, he currently ranks second behind current king Stephen Colbert. That said, he has managed to eek out some wins over Colbert in overall viewers and in the 25-54 demo, an audience that is only growing.
Gutfeld consistently beats MSNBC and CNN in both total viewers and in the key 25-54 demo in his time slot, and Fox News has regularly touted the show’s success, even airing a Super Bowl commercial earlier this year.
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