Bustos Media filed an application with the FCC for the acquisition of the assets of Tucson Radio, LLC. The DRIVE is the number two rated station in the market. It offers a large catalogue of music “baby boomers” love and is presented by popular local personalities.
Bustos Media already owns The Voice (KVOI 1030 AM), The Groove (KGTV 106.3 FM), Urbana (KZLZ HD 92.5 FM) and La Poderosa (KZLZ 105.3 FM). Patty Ruiz, the General Manager for Bustos Media in Tucson, will be the GM of the combined stations effective April 1, 2023. KDRI will continue to operate from its downtown studio.
“No other radio station cluster in Tucson will match Bustos’ new range and diversity of listeners,” said Fletcher McCusker, president and founder. “The combined audience will be the most representative of the Tucson market,” McCusker added.
“I am happy to have driven this special format. The listener response has been nothing short of phenomenal. I am also happy to transfer The DRIVE to Bustos so it takes its proud place as the flagship of his radio group,” said Bobby Rich, the Drive’s programmer.
Bustos Media entered into a Management Agreement allowing Bustos to manage the station pending FCC approval.
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