NuVoodoo Study Confirms There's More Traffic On The Road

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up since the summer.

And that feeling spreads across the nation. Below we’re showing the percentages who say traffic is a little heavier or a lot heavier in their area compared to this summer by region. Even in the midwestern states, strong numbers feel there’s more traffic now than before – and that’s good for radio.

To take advantage of more drivers on the roads, the NuVoodoo marketing team has rolled out marketing programs including digital billboards, digital transit shelters and other signs through which the advertising can be purchased programmatically – to find out more, click Here.