eMarketer: Spotify To Overtake Apple Podcasts

eMarketer reports Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. 

In fact, Spotify will narrowly surpass Apple in that metric by the end of this year. The Swedish streaming company will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, a razor-thin lead that will widen in the years to come.

This year, 40.0% of US internet users will tune in to podcasts at least once per month. Given the medium’s rapid listener growth thus far, eMarketer expects that growth to slow down for the next few years.

Despite this overall deceleration, Spotify’s growth among that listener base will continue to increase through the end of our forecast period in 2025.

YouTube and Google Podcasts are also popular platforms for podcast listening in the US. Amazon Music continues to build out its audio offerings and invest in the medium.