Monday, August 12, 2019

ESPN Podcast Audience Up 17% in July

  • New Offerings Boost Original Podcasts to 25% Growth over 2018
  • New Daily High for The Lowe Post with News-Filled NBA Off Season
In July, ESPN Podcasts drew 5.8 million in U.S. unique audience, up 17 percent from July 2018. This is the seventh consecutive month of year-over-year growth.

Content created specifically for podcasts grew their downloads 25 percent compared to July 2018. The July increases were led by listenership of FiveThirtyEight: Politics, The Lowe Post with host Zach Lowe, the Le Batard and Friends network which launched earlier this year and the debut of The Woj Pod from NBA insider Adrian Wojnarowski.  In fact, the busy NBA off season drove The Lowe Post to a new single-day high on July 6.  Overall, downloads for The Lowe Post were up 17 percent.

ESPN’s unique podcast audience is verified by Podtrac.

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