ESPN Milwaukee announced new programming lineups for its two radio brands today, which will begin Tuesday, June 4. Local sports content has been expanded to include live and local programs on WKTI 94.5 ESPN and a new presentation of ESPN’s network content on WAUK 540 ESPN.
New voices coming to 94.5 ESPN include Green Bay Packers Hall of Fame player Mark Chmura, who will co-host a daily show with Gabe Neitzel from 7-9 a.m. weekday mornings; and Tony Smith, who started his basketball career at Wauwatosa East High School and went on to play for Marquette and six NBA teams, will join Bryan Dee for a midday show airing from 1-3 p.m.
“This investment in local programming gives fans more ways to engage in sports and provides our advertising partners additional opportunities to connect with their customers and build their brands,” said Steve Wexler, vice president and market manager for Good Karma Brands.
Greg Matzek and Doug Russell, from sister station Newsradio WTMJ will also have regular shows on 94.5 ESPN.
The lineup on 94.5 ESPN, effective June 4:
- 5 – 7 a.m. Golic and Wingo (ESPN)
- 7 – 9 a.m. Gabe & Chewy (Gabe Neitzel and Mark Chmura)
- 9 – Noon Wilde and Tausch (Jason Wilde and Mark Tauscher); note that this show will continue to air on 100.5 ESPN in Madison as well
- Noon – 1 p.m. Power Lunch with Greg Matzek
- 1 – 3 p.m. Tony Smith & Bryan Dee
- 3 – 6 p.m. Homer & Gabe (Steve “The Homer” True and Gabe Neitzel)
- 6 – 8 p.m. Doug Russell
At the same time, ESPN’s network lineup will air in a new presentation format on 540 ESPN with limited commercial interruptions. Local and sponsored content will air rather than a series of commercials.
The lineup on 540 ESPN, also effective June 4:
- 5 – 9 a.m. Golic and Wingo (ESPN)
- 9 – Noon Dan Le Batard (ESPN)
- Noon – 2 p.m. Stephen A. Smith
- 2 – 3 p.m. Will Cain
- 3 – 6 p.m. ESPN Milwaukee Podcenter hosted by Doug Russell
- 6 – 8 p.m. Spain & Fitz
- 8 – Midnight Freddie & Fitzsimmons
- Midnight – 3 a.m. SportsCenter All Night
- 3 – 5 a.m. First & Last
Newsradio WTMJ will continue as flagship for Milwaukee Brewers baseball, Milwaukee Bucks basketball and Green Bay Packers football. Marquette basketball will air on 94.5 ESPN.
The addition of more local sports talk on 94.5 ESPN also means changes to WTMJ’s evening lineup when there is no sports play-by-play.
“We will be adding local talk content to WTMJ in the evening that will feature new voices and perspectives. We intend to more fully live up to our brand as ‘Wisconsin’s Radio Station’ and we’re on the lookout for additional local, compelling and entertaining personalities to add to WTMJ”, said Wexler.