R.I.P.: Longtime Radio Researcher Roger Wimmer

Roger Wimmer

Roger Wimmer, a longtime radio and media researcher has died of cancer near Denver.

Wimmer's background includes Sales rep at KLSS/KSMN in Mason City, Iowa, Instructor at the University of Wisconsin-Whitewater, Assistant Professor at the University of Mississippi, Associate Professor at the University of Georgia, Manager of Research for Cox Broadcasting in Atlanta, GA, and adjunct Professor at the University of Colorado-Boulder.

Prior to founding Wimmer Research, based in Lakewood, Colorado, Roger was co-founder of Wimmer-Hudson Research & Development, President/CEO/Co-founder of The Eagle Group, President/General Partner/Co-founder of Paragon Research, and President of Surrey Research. He also was a past research director for Cox Radio.

During his career, he conducted thousands of research studies for virtually all types of radio formats, and he also has extensive experience in all areas of research for the TV and cable TV industries.  He has developed several research approaches to test local news content, on-air talent, and promotional activities.

Wimmer was the senior author of Mass Media Research: An Introduction, 10th Edition, the leading textbook in media research in the world since 1982.  The text is used in colleges, universities, armed forces, several governments, and many other venues throughout the world, with editions in several languages.