Envision Networks has announced it is now offering Media Score, an established research tool that allows radio stations to easily conduct quality, detailed listener research online. Long gone are the days of expensive telephone research and auditorium tests; Media Score offers the same valuable data for the 21st century with real-time results at a fraction of the price.
“Only listeners of a radio station can produce ratings,” said Media Score creator Mike Dorn.
“And only those listeners know what they like and don’t like when it comes to the stations’ songs, personalities, newscasts, ads, imaging and whatever else drives them. Over time winning radio stations are driven by local feedback. There is a reason we have a 16-year history with clients in eleven countries on three continents. Those stations ask their listeners what they think.”
With 40 years in radio and 28 years doing research, Mike understands the value of getting quality listener feedback.
Media Score already reaches stations across the country so lock it in for your stations now. Visit envisionnetworks.com, or call 216.831.3761.
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