VSiN Founder and Chairman Brian Musburger said, “With decades of experience in the media industry, Dan brings a wealth of knowledge to our team. We are excited to leverage his expertise to drive continued growth at VSiN, capitalizing on the incredible opportunity presented by the burgeoning sports gambling industry. His overall enthusiasm for our product brings an energy level to the room that is contagious.”
Mason added, “Brian, [COO] Bill Adee and the VSiN team are really on to something unique here. Coming from the programming side of the business, you can sense when you have a hit on your hands and that is what we have here. I’m excited and eager to help the team shape the product going forward. I’m especially excited to introduce our betting information to terrestrial radio and shape how it can be staged to the sports radio audience.”
VSiN broadcasts as many as 13 hours of live programming a day from a showcase studio in the middle of the South Point Hotel and Casino in Las Vegas, the equivalent of CNBC being on the floor of the New York Stock Exchange. VSiN also is the originator of The Brent Musburger Action Update, a daily customized feature available to radio stations that focuses on betting lines on teams in each home market.