|Graphic courtesy of Awful Announcing|
NBC has misspelled words on 14 separate occasions since September, frequently spelling their evening news program as “NBC Nitely News.”
This tactic fools the systems of Neilsen thus causing the misspelled version to appear as a second program. This then excludes the nights with bad ratings from the show’s official record, making it seem as though the program has a higher percentage of successful nights.
As the second highest-rated news station behind ABC, NBC has stood its ground amidst the controversial decision.
“As is standard industry practice, our broadcast is re-titled when there are pre-emptions and inconsistencies or irregularities in the schedule, which can include holiday weekends and special sporting events,” a show spokesperson told the WSJ.
NBC is not alone in its quest to win the numbers game, though. ABC News broadcasted “Wrld New Tonite” seven times and CBS aired “CBS Evening Nws” 12 times since September.
According to The Daily Caller, other ways networks try to fudge their numbers by airing the same show twice and factoring the additional viewers into the first viewing. They also cram all national TV commercials toward the beginning of shows so they receive more views.
With a lot of noise surrounding these questionable tactics, the Wall Street Journal reports that Nielsen will hold a meeting on the subject for TV industry reps in July.